Mission, Vision, Values & Goals
Our mission is to locally produce a wide selection of quality, nutritious fruits and vegetables year round, whilst respecting our environmental and creating economic benefits for our community, employees, and owners.
Our vision is to aspire to be the most trusted local leading choice in the production and marketing of quality, nutritious produce year round and to offer easy access and a convenient one-stop shopping experience to everyone.
Our values and goals are expressed in the following acronym:
A- Accessibility & Affordability
G- Growth & Giving Back
F- Food & Family